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Your privacy is important to CFO Financial. We understand that your finances are a private subject and we want you to feel as comfortable as possible visiting our CFO Financial website ("site") and using our services. This Privacy Policy will tell you what information we collect about you and about your use of our site. It will explain how we protect that information and what choices you have about how it is used. We urge you to read this privacy policy carefully so that you will understand clearly both our commitment to you and your privacy, and how we may collect and use information. By using the site, you agree to the terms of this Privacy Policy.
The following are links to the provisions of our Privacy Policy that describe the information we collect from or about you; ways we disclose, use and protect that information; choices you have, and how you can update your information or contact us with questions. We hope that reading our Privacy Policy gives you a clear idea of how we manage information about you. For immediate access to a particular topic, click on the title of that topic.
Personal Information is information that can be used to identify or contact you (i.e., name, address, telephone number, email address, etc.). CFO Financial collects only the personal information you provide to us. We collect the personal information that you provide to us in two general and distinct ways: (1) When you register as a Member of our Contact Us Profile, and (2) When you choose to use various CFO Financial Interactive Tools and Services or participate in surveys. We also collect non-personal information through use of "cookies." CFO Financial does not store any personally identifiable information in any cookies on your computer. All of these are described in more detail below.
We also collect anonymous, non-personal information about your use of our site through the use of "Cookies". Cookies are small computer files that we transfer to your computer's hard drive that allow us to know how often someone visits our site and the activities they conduct while on our site. Every computer is assigned a different cookie by our site. The information collected by cookies helps us dynamically generate advertising and content on web pages specifically designed for you and also allows us to statistically monitor how many people are using our site and for what purpose. We may use cookie information to target certain advertisements to your browser or to determine the popularity of certain content.
Your browser software can be set to reject all cookies. Most browsers offer instructions on how to reset the browser to reject cookies in the "Help" section of the toolbar. If you reject our cookie, certain of the functions and conveniences of our site may not work properly but you do not have to accept our cookie in order to productively use our site. While it may be possible to link non-personal cookie information to Personal Information collected in other ways, we want you to know that if you accept our cookie we will not, without your consent, link the cookie information we collect to Personal Information you provide us on our site.
Disclosure of Your Information
Except as set forth below or as specifically agreed by you, CFO Financial will not disclose or sell any personal information it gathers from you on our site. We may release personal information to third parties: (1) to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order; or (2) in special cases, such as a physical threat to you or others. In the event that we are legally compelled to disclose your personal information to a third party, we will notify you unless doing so would violate the law or court order.
Disclosure to the CFO Financial Franchisor Office
CFO Financial may disclose personal information to its franchisor office. Any personal information provided to the franchisor office of CFO Financial will be treated in accordance with the terms of this Privacy Policy.
Disclosure to Linked Sites
For your convenience there are links to websites operated by companies or other organizations other than CFO Financial ("Third Party Websites") that are not contractors who provide content or services through our site. These links may be found in advertisements, referenced within content, or placed beside the names or logos of sponsors. CFO Financial does not disclose personal information to these Third Party Websites and CFO Financial does not endorse and is not responsible for the privacy practice of the Third Party Websites. If you choose to link to one of these Third Party Websites, you should review the privacy policy posted on this other site to understand how that Third Party Website collects and uses your personal information.
Disclosure of Aggregate Information
CFO Financial may provide to third parties non-personal information about you that does not allow you to be identified or contacted and this combined with the non-personal information of other users ("Aggregate Information"). For example, we might inform third parties regarding the number of users of our site and the activities they conduct while on our site. Depending on the circumstances, we may or may not charge third parties for this Aggregate Information. We also may not limit the third parties' use of the Aggregate Information, except that we do require third parties to whom we disclose Aggregate Information to agree that they will not attempt to make this information personally identifiable by combining it with other databases or otherwise.
How CFO Financial Handles Privacy Internally
CFO Financial wants your personal information to remain as secure as possible. Only a limited number of CFO Financial employees are authorized to access your personal information. All CFO Financial employees must abide by our Privacy Policy and those who violate our Privacy Policy are subject to disciplinary action, up to and including termination. Although we make every reasonable effort to protect your personal information from loss, misuse, or alteration by third parties, you should be aware that there is always some risk involved in transmitting information over the internet. There is also some risk that a third party could find a way to circumvent our security systems.
When you complete registration on our contact submission page, you will be given the option of receiving recurring informational/promotional emails from CFO Financial and/or third parties that we believe might be of interest to you. You may "opt out" of receiving emails from or on behalf of CFO Financial at registration by removing the check mark from the statement that expresses a preference for receiving these emails and newsletters. You may also opt out of receiving these emails and newsletters at any time by contacting CFO Financial at
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We also ask for contact information (i.e., name, address, telephone number, email address and interested CFO Financial services) if you wish to subscribe to email newsletters. You can unsubscribe from such email newsletters very easily. When you have received an email newsletter you wish to stop, click on the "reply" button in your mail program, then type in the word "UNSUBSCRIBE" in the "Subject" field and send. CFO Financial Customer Service will unsubscribe you from that email newsletter in two to three business days.
Updating Your Personal Information and Contacting CFO Financial
You should be aware that it is not technologically possible to remove each and every record of the information you have provided to CFO Financial from our servers. The need to back-up our systems to protect information from inadvertent loss means that a copy of your personal information may exist in a non-erasable form that will be difficult or impossible for us to locate. Nevertheless, we promise that upon receiving your request, all personal information stored in the databases we actively use for research and daily business activities, and other readily searchable media, will be deleted.
Privacy as it applies to the Internet is a dynamic, rapidly developing area. In the future, we may make significant changes to our privacy policy affecting the use of the personal information we collect. We will notify you by email of any significant changes and obtain your "opt-in" consent to any significant new uses of your personal information, if it was collected from you prior to a significant change in this Privacy Policy. We may also make non-significant changes to our Privacy Policy that generally will not affect our use of your personal information. You should also check this posted Privacy Policy for any future changes. If you do not agree to the terms of this Privacy Policy or any revised policy, please exit the site immediately.
Revised: August 2008
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